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Coffee lovers are getting excited about the new ethical coffee shop in the historic village of Sawston on the River Cam, just a few miles south of Cambridge. 
 
Customers have been giving five-star ratings across the board, not only for the coffee, but also for special treats like the chocolate fudge brownies and roasted tomato salad. For visitors who prefer the taste of tea, there’s also an exotic selection of special blends on offer from the Bird and Blend Tea Co
 
 
Owner and entrepreneur, Nathaniel Edwards, says: “I’ve always wanted to run a coffee shop that delivers a really special experience for both our customers and staff. 
 
“At East Roast Coffee we’ve created an atmosphere that’s all about relaxation and enjoyment of coffee at its best, but we’re committed to sustainable and ethical practices too. 
 
“We are very aware of the struggle coffee growers have to make a sustainable living in some of the poorest countries in the world. That’s why we have chosen to buy our fantastic coffee from the Method Roastery, which works directly with specialist farms and co-operatives. Their coffee is sourced in the most sustainable and socially responsible way; it’s ethically traded and fully traceable. 
 
“We want to minimise our environmental footprint so, for example, our energy supplier provides 100% renewable electricity and our paper coffee cups are compostable. We’ve chosen local food suppliers wherever we can to keep food miles to the minimum. 
 
“We also want the people who work here to have every opportunity to develop and grow with us. We were so impressed with the talented people who applied to be part of the team. It was a difficult choice, but I know that everyone who visits us is going to receive a great welcome from our amazing staff. 
 
Zoisa Walton, Director of Business Energy at East Roast’s energy partner, Octopus Energy said: "We are incredibly proud that East Roast Coffee has joined Octopus Energy's mission to speed the transition to a clean energy future. 
 
“Small businesses have a huge leadership role to play in their local communities, and we hope that by switching to our 100% renewable tariff, East Roast Coffee will inspire their customers and other businesses to think about how they can become more sustainable too." 
Tagged as: artisan coffee
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